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Teach for Qazaqstan

Brand strategy

SectorEducation / Social impact
ScopeBrand strategy
RoleStrategy + creative
FormatProject collaboration

The challenge

Create practical communication tools and relevant insight for an international social and educational movement entering Kazakhstan.

The approach

I conducted qualitative research and interviews across the wider international network, including input from program branches and participants in Bangladesh, Russia and London. The work translated global learning into local audience and communication implications.

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